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Case Study [03]

Digital & Technology · App Development

App + SEO overhaul that doubled a retailer's organic revenue

A native shopping app experience plus a full SEO programme that made one retailer the obvious choice online.

Client
E-commerce retailer
Industry
Fashion Retail
Duration
6 months
Year
2024
  • App Development
  • SEO
  • Content Strategy

By the numbers

Organic revenue up 118% year over year with a 4.7★ app rating.

+118%

organic revenue year over year

4.7★

app store rating

312k

organic visits per month

01 — The Challenge

What was getting in the way.

A patchy mobile experience and a catalogue buried under thin, duplicate product pages.

The retailer was growing on paid traffic while organic sat still. Category pages competed with each other for the same keywords, product descriptions were manufacturer boilerplate repeated across 14,000 URLs, and the mobile web experience was a compressed desktop site.

Their mobile app — the channel with the highest lifetime-value customers — had a 3.6★ rating and a checkout that dropped users at payment.

02 — The Approach

How we tackled it, step by step.

  1. 01

    Ship an app people keep

    A rebuilt native app with smart search, saved sizes and one-tap checkout, tuned against app store reviews word by word.

  2. 02

    Retire the thin content

    We consolidated duplicate pages, wrote unique category content, and gave every template a reason to exist in the index.

  3. 03

    Fix the technical floor

    Crawl budget, canonical rules, structured data and Core Web Vitals — corrected so the new content could actually be found.

  4. 04

    Review loop

    In-app prompts at the moment of delight, answered publicly. Rating climbed through the first quarter and stayed.

03 — The Results

What changed after launch.

  • 01App store rating of 4.7★ with 40k+ downloads in the first quarter
  • 02Organic revenue grew 118% year over year
  • 03Thin-content pages retired; crawl efficiency improved 3×
  • 04312k organic visits per month at the end of the programme
  • 05App now accounts for 1 in 3 orders from repeat customers
The app and the search work fed each other. People found us on Google, installed on the first visit, and came back without paid support.
E-commerce Director
Fashion retailer

Tools & stack

  • React Native
  • Node.js
  • Next.js
  • Ahrefs
  • Contentful
  • Algolia

Next case study — [04]

One operations dashboard that replaced six spreadsheets for a logistics team

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