Case Study [01]
Digital & Technology · Web Development
Web platform that turned a fintech launch into a growth story
A complete marketing platform and product site for a fintech startup, engineered for speed and built to convert.
- Client
- B2B fintech platform
- Industry
- Financial Technology
- Duration
- 14 weeks
- Year
- 2025
- Web Development
- UI/UX
- Technical SEO
By the numbers
Trial signups up 2.4× with a 0.9s mobile load time — measured within 90 days of launch.
trial conversion rate in 90 days
page load on mobile 4G
Lighthouse performance score
01 — The Challenge
What was getting in the way.
A 6-second website was losing qualified signups before the pitch ever landed.
The client had a complex product, a technical audience, and a website that took more than six seconds to load on a typical mobile connection. Demo requests were being abandoned mid-page, and the sales team was qualifying prospects who had already lost patience with the brand before the first call.
The site had grown organically across three contractors. Messaging drifted between pages, the signup flow ran six steps deep, and nothing on the page answered the question a risk-averse finance buyer actually asks: can I trust this with our money?
02 — The Approach
How we tackled it, step by step.
- 01
Diagnose before designing
We paired a performance audit with session replays and twelve prospect interviews. The rewrite order came from evidence: speed first, message second, form third.
- 02
Rebuild the foundation
A modern stack with server rendering, an image pipeline, and edge caching took the median mobile load from 6.1s to 0.9s before a single word of copy changed.
- 03
Write a conversion narrative
Sharp positioning, interactive product walkthroughs, and credibility signals — security, compliance, customer proof — arranged in the order a finance buyer actually evaluates.
- 04
Compress the signup
The six-step trial request became a two-step form with progressive qualification, so momentum survived all the way to the confirmation screen.
03 — The Results
What changed after launch.
- 01Cut median load time from 6.1s to 0.9s on mobile
- 02Raised trial signup conversion 2.4× post-launch
- 03Held top-3 organic rankings for 40 target keywords within 6 months
- 04Reduced the trial request flow from six steps to two
- 05Sales-qualified leads arriving with context captured in the form
We stopped losing people to the website. The conversations got easier because the site had already done the first half of the selling.
B2B fintech platform
Tools & stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- HubSpot
- PostHog
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